INFORMATION FOR PARENTS
DATA PROTECTION & INFORMATION FOR PARENTS
Updated: April 2026
Part 1: How I Use and Protect Your Personal Data
Your privacy matters. This document explains how I collect, store, and use your personal information, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What information I collect
I collect personal details such as your name, contact information, your baby’s details, and health information relevant to feeding support or tongue-tie assessment. This is only collected to provide the care you have requested.
How I use your information
Your details are used solely for providing private infant feeding support and tongue-tie (frenulotomy) services. I will not use your information for marketing purposes.
How I keep your data safe
Your personal information is kept strictly confidential. I store it electronically on a password-protected, face-ID-secured device, with a secure backup. Please be aware that communication by text message, WhatsApp, or email may not be fully secure — please consider this when sharing sensitive information.
Who I might share your information with
I will not share your data with any third party without your permission, except where legally required for patient safety or public protection under the NMC Code of Professional Conduct.
With your agreement, I may share relevant information with your GP, midwife, health visitor, or other healthcare professionals involved in your care, to ensure continuity of support.
How long I keep your information
Your records will be kept for up to 10 years, in line with professional and legal requirements. You have the right to request access to your data, ask for corrections, or request deletion, subject to applicable regulations.
Your rights
Under UK GDPR, you have the right to:
• Access the personal data I hold about you
• Ask me to correct any inaccurate information
• Request deletion of your data (subject to legal obligations)
• Raise a concern about how your data is handled
To exercise these rights, please contact me at julienne@infantfeedingspecialist.com. I will respond within 30 days.
Complaints
If you have concerns about how I handle your data, you can contact me directly or make a formal complaint to the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
Part 2: About My Service.
What type of service do I provide?
I provide infant feeding support, tongue-tie assessments and tongue tie procedure through home visits only. Each visit typically lasts between 1 and 1½ hours. I work independently as a sole practitioner.
What does a home visit include?
Before your appointment:
• You will receive information leaflets to read at your own pace, along with a pre-assessment questionnaire sent to your email. This helps me understand your situation before I arrive.
During your appointment:
• Medical and feeding history: We will talk through your pregnancy and birth, your current feeding challenges, and what support you have received so far.
• Feeding support: Practical guidance on positioning and attachment, expressing milk, different feeding holds, and bottle-feeding techniques where needed. A personalised feeding plan will be provided in writing.
• Tongue-tie assessment: If feeding difficulties are present, I will carry out an oral assessment. A tongue-tie division (frenulotomy) will only be offered with your fully informed consent, and only if it is clinically appropriate. I will explain the benefits, risks, alternatives, and aftercare clearly. A consent form must be signed by a parent or legal guardian before any procedure takes place.
• Preparation tip: Please try to ensure your baby is slightly hungry at the time of the visit, as this helps with feeding assessments.
• Post-procedure support: Immediate feeding support will be provided after the procedure, and follow-up support is available.
Can my baby have the procedure?
Frenulotomy at a home visit is suitable for babies who meet all of the following:
• Under 6 months of age
• Has a tongue-tie that is affecting feeding (breastfeeding or bottle feeding)
• Has received vitamin K at birth (by injection, or at least 2 oral doses)
• Is healthy and well on the day of the visit
• Has no teeth, oral cysts, or other abnormalities such as cleft palate
• Has no complex underlying medical conditions (e.g. extreme prematurity, heart conditions, genetic conditions, Down’s syndrome with low muscle tone)
• Has no personal or family history of bleeding disorders (e.g. haemophilia, Von Willebrand disease)
• Has no active infectious illness (e.g. HIV, Hepatitis B)
Late preterm babies (34–36 weeks) who are healthy, feeding at home, and have no medical complications may also be considered.
Please note
Frenulotomy is only offered where feeding difficulties are present, in line with NICE guidance (IPG149). It is not performed as a preventative measure for possible future concerns such as speech difficulties.
If the procedure is considered too high risk due to your baby’s health, it will not be carried out. I will explain why and, if appropriate, refer you to a senior practitioner or consultant surgeon at a local hospital.
Other things included
• A written care plan with feeding recommendations, which can be added to your baby’s health record (red book).
• Answers to all your feeding questions and concerns.
• Signposting to follow-up support from myself or other lactation consultants.
• If you need any specific adjustments — for example, an interpreter or other accommodations — please let me know when booking.
Service Fees
All home visits take place in the comfort of your own home and last approximately 1 to 1½ hours.
Please note: additional charges apply for visits outside of my normal service area or for out-of-hours visits. Please ask when booking.
Online Support:
Service
Fee
Virtual Infant Feeding Support (1 hour, video or phone — antenatal or postnatal)
£50
Home Visits:
Service
Postnatal Feeding Support (Assessment & Feeding Support)
Weekday £200
Weekend £220
Tongue-Tie Procedure (Assessment, Frenulotomy & Feeding Support)
Weekday £300
Weekend £320
Follow-up Home Visit
Weekday £150
Weekend £170
Note: Extra charges apply for visits outside of my service area or out-of-hours visits. If you feel your needs have not been met, you are entitled to raise a complaint. Please email julienne@infantfeedingspecialist.com for details of the complaints procedure.
About Julienne Espineli
Qualifications & Experience
• Lactation Consultant (IBCLC) since November 2013 both NHS & private practise
• Tongue-Tie Practitioner since January 2015
• Registered Nurse (NMC PIN: 18C0203O) since March 2018
• Neonatal Nurse in January 2019
• Registered with the Care Quality Commission (CQC) since 10 June 2019
• Professional Indemnity Insurance: Hiscox Insurance Company Limited
• Liability Insurance: Aviva
• ICO registered (Data Protection) and DBS checked
• Member of: Lactation Consultants of Great Britain (LCGB), Association of Tongue-Tie Practitioners (ATP), Royal College of Nursing (RCN)
Useful Resources
The following are reliable, up-to-date resources for infant feeding support and general new parent guidance:
• NHS Start4Life – Breastfeeding advice and support: www.nhs.uk/start4life/baby/breastfeeding
• NICE Guideline – Postnatal Care (NG194, 2021): www.nice.org.uk/guidance/ng194
• NICE Interventional Procedure – Division of Ankyloglossia (Tongue-Tie) for Breastfeeding (IPG149, 2020 review): www.nice.org.uk/guidance/ipg149
• Lactation Consultants of Great Britain (LCGB): www.lcgb.org
• Association of Tongue-Tie Practitioners (ATP): www.tongue-tie.org.uk
• UNICEF UK Baby Friendly Initiative – Breastfeeding information: www.unicef.org.uk/babyfriendly
• National Breastfeeding Helpline: 0300 100 0212 (9am–6pm daily)
• Breastfeeding Network Helpline: 0300 100 0210 (9.30am–9.30pm daily)
• Information Commissioner’s Office (ICO) – Data protection: www.ico.org.uk
Thank you for trusting me with your care. I look forward to supporting you and your baby.
Julienne Espineli | RN, IBCLC, TT Practitioner
Updated: April 2026
Fixing a too-large highlight title and organizing your blog for easy reading
Problem: Your highlight title displays too large and overwhelms the page. Goal: Make the page easy to scan and read for busy parents.
Quick fixes for the title
Reduce emphasis in CSS:
Add or adjust a rule for the highlight title selector to set a smaller font-size (for example: font-size: 24px; or font-size: 1.5rem).
If line-height is too large, set line-height: 1.2; for a tighter look.
Example CSS: .highlight-title { font-size: 24px; line-height: 1.2; font-weight: 600; }
Use responsive sizing so it scales on mobile:
Use clamp to limit extremes: font-size: clamp(18px, 3vw, 28px);
If you cannot change CSS, reduce the HTML element’s weight:
Change
or
to a smaller heading level (e.g.,
), or wrap it in a
and style that div.
Shorten the text itself:
Keep highlight titles to one short phrase (5–8 words) to naturally reduce visual space.
If a CMS or builder forces a size, check theme settings or customizer for “hero” or “banner” title size controls.
Organized blog structure for parents (readable, scannable layout)
Short, clear headline (smaller now)
One line, benefit-focused (what parents get).
One-line subheading
Summarize the main point in plain language.
Quick TL;DR (2–3 sentences)
Key takeaways for parents who skim.
Practical bullets: What to do next
Short actionable steps (3–6 items).
Main content, broken into short sections
Use H2 for each section.
Keep paragraphs 1–3 sentences long.
Use bold sparingly for key phrases.
Include short, relevant examples where helpful.
FAQs (top 5 questions)
Short Q&A, one or two sentences per answer.
Resources / further reading (brief)
List essentials: product pages, services, trusted sources.
Call to action (clear, simple)
Examples: “Book a feeding consult,” “Download the quick guide,” “Contact us.”
Example rewritten outline using the above (fill with your content)
Headline: Safer, Easier Feeding Routines for New Parents
Subheading: Simple steps to build a feeding schedule that works for baby and family.
TL;DR: Start with a predictable routine, watch feeding cues, and keep a short log for the first two weeks. Contact us if you need personalized help.
What to do now:
Offer skin-to-skin before feeding.
Feed on demand, look for cues.
Keep a simple feeding log (time, amount, cues).
Reach out if weight or output concerns arise.
Sections:
Understanding hunger cues
Breastfeeding basics and common concerns
Bottle feeding tips (formula prep and pacing)
Sleep and feeding: gentle routines
When to call your clinician
FAQs:
How often should I feed a newborn? (Answer: Typically 8–12 times per 24 hours; feed on cues.)
How long should feeds last? (Answer: Varies; 10–30 minutes per breast or bottle session.)
Is formula warming necessary? (Answer: Room-temp is safe; warmed is optional.)
What if baby isn’t gaining weight? (Answer: Contact your pediatrician or a lactation consultant.)
How do I know if baby is full? (Answer: Baby releases, falls asleep, or stops sucking.)
Next step CTA: Book a 20-minute feeding consult or download our one-page feeding log.
Formatting and accessibility tips
Use 16px base font for body text and 1.5 line-height for readability.
High contrast between text and background.
Use bullet lists and short headings for quick scanning.
Add alt text for images.
Ensure buttons are large and clearly labeled (e.g., “Book Consult”).
Mobile-first design: test on small screens and adjust padding/margins.
If you paste the blog content here, I will:
Resize and rewrite the headline to fit the layout.
Reorganize the content into the structure above.
Produce a clean, parent-friendly version ready to paste into your CMS.